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Would you consider taking Venture
Capital today? If so, could you
summarize your Business Plan? Yes, under the right terms. Business Plan OutlineTechnical Tactics One of the first components of our business plan would be to develop 2 variant versions of the current Windows Reference Architecture implementation of i360. The first variant would use the wide array of Open Source Technology available which would make i360 mesh at the Code Level with the current offerings of Google and their industry allies. It should be noted that i360 already meshes at the User Workflow level with Google’s current offerings. The second variant would be to port the current generic Windows i360 implementation to Microsoft’s most current .NET, Office System, and Windows Presentation Framework to allow Vista, which is still a dominant Market Reality, to re-invigorate Microsoft’s view of the Information Universe. Distribution
Tactics (a small subset of possible approaches) The Business Plan would also outline an aggressive, viral distribution strategy which would get Limited Base i360 Technology into the hands of Consumers. This program, in all cases, would distribute feature limited free subsets of i360 Technology and allow users to upgrade to broader i360 Technology under a variety of licensing and payment models. We would target avid Social Networkers in a way that would allow them to enhance their User Experience by providing a way to consolidate their media and social interactions in a way that would also allow them to produce and publish exciting new Content as a result of these interactions. We would target Online Advertisers and allow them to distribute a subset of i360 Technology to their potential customers as a way to nurture a direct presence with such Consumers. We would allow such distribution by requiring the Advertiser to pay a one-time-fee per Consumer Distribution at rates lower than “pay per click” advertising rates they currently pay. The Consumer benefits by getting some useful free Technology and the Advertiser benefits by being able to nurture a direct relationship with the Consumer. In the Enterprise market we would partner with existing Technology Vendors by enhancing their offerings by seamlessly integrating branded versions of i360 into their Product Lines. Public Relations
Tactics We believe that we have a compelling story and Technology and have identified a large number of Industry Pundits and Mavens who would probably find our message to be interesting. We would embark upon a very broad and comprehensive PR initiative to get our message out to the broadest possible audience. Exit Tactics A succeeding to acceptable levels on the initiatives outlined by the tactics above, we would then court acquisition, at a higher buy-out value, from the same Platform Players were are approaching in our current Start-Up stage.
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