Frequently Asked Questions

i360 Frequently Asked Questions

FAQ

The Internet, Search, and a shift to Cloud Computing have collided with Traditional Information Technology like a powerful weather front. But the energy being generated is not being efficiently focused on the User’s Mission.

I360 is meant to provide an efficient Workflow environment to allow both Consumers and Information Workers to better apply their Information to their “Task at Hand”…

Click on the » links to view the full response to a FAQ

Whenever you see the “VidEye” … click it to view a Video Demo.

» What are the main Problems you are trying to solve?

The Information Management Cycle all of us live every day

Reacting to our critical “Instants of Information Insight”

What comes after the “Find”?

The Process of managing the Body of Information relating to our Missions is too fragmented

» You claim that i360 Information Insight Management defines the “Next Steps Beyond Search”. What are these Steps and why would Consumers, Information Workers, and their Enterprises care to take them?

The Costs associated with Search

How much of the Cost of Search is tied up in Repetitive Search? Multiple disconnected Searches? Regaining Full Information Context? Transfer of Search Expertise to others?

The “Next Steps beyond Search” are defined by the inevitable Workflow we undergo to Accumulate, Correlate, and Communicate meaningful Search Results towards the successful completion of our Information Intensive Missions

» You mention that Organizations have a great exposure in the area of “Information Succession Planning”. Please elaborate on this?

» How does i360 allow me to better leverage the value I get out of the time I spend and investments I make in Search and Search Technology?

Information Insight: You always know something is important when you see it AND, you know WHY

iMapping: Making sense of the complexity in our Information Lives

infoDNA: Natural Integration and Communication of ALL Types of Information

» You claim that one of your Technologies, the E+ Researcher, will change how I Search and Browse the Web. Can you tell me how?

The i360 E+ Researcher provides a natural convergence of the Principles of Information and Document Management, which have been part of the Personal Computer Culture since the mid 1980s, and the Web Information Culture which has changed the way we locate Information since the mid 1990s. The E+ Researcher, a new advanced breed of Browser, maybe best described as Browser 2.0, allows users to easily express all of their ideas and insights as a natural extension of their natural Web Browsing experience.

» You claim that your Technology always interfaces with the User at a Layer above other Information Technology. Could you explain what you mean by this?

One of the best examples to illustrate our point is the use of Portal or Content Management Technology in the Enterprise today. No matter how functional or secure, the gating factor for true success of Deployments of this type of Technology is how easy it is to get information into the system within the confines of User’s everyday Workflow.

» We have a lot of dependence on some Applications which do not present their Information as Documents or Pages within the Browser. How can we integrate Information from these Applications within your infoDNA environment?

» What are the most unique attributes of your Product Line?

Allowing Users to maintain their Mission Critical Information as a Personal or Team Information Web

Allowing Users to Accumulate, Correlate, and Communicate Information in a seamless and continuous Workflow Process

» You have mentioned the term ACTIVE CONTENT and contrasted it to STATIC CONTENT. Could you summarize what you mean by this again?

» You mention that one attribute of infoDNA is that it is like “Tagging without the Tags”. Could you explain this?

» You make an analogy between the iPhone’s effect on Mobile Phones and how your “iMap” Technology will change PC Information Management. Could you elaborate?

» Why hasn’t software like this been brought to market sooner?

The Netscape vs. Internet Explorer anecdote

The FlickR / Yahoo anecdote

The Microsoft Longhorn WinFS anecdote

Why is this Document centered on Google?

i360 presents some new Information Management paradigms which have been proven to difficult to convey a “brand new” concepts. So, everybody understands Search and its important position in today’s Information Management Landscape. And, everybody knows Google so framing our value in relationship to their value makes it easier for our audience to make the evolutionary leaps in thinking that we want to foster.

Google is THE Brand Name in Search and the flood of Information that Search reveals to us is at the center of the problem we are trying to solve. But, Search is only the start of the Information Management Solution.

After starting in the Consumer space, Google is also poised to become a major Information Management Vendor in the Enterprise because they have been bold enough to try to change the rules with a turn towards Simplifying Enterprise Information Access. Again though, Search is only the start of the Solution.

GoogleActualOneBoxSearch

To visually where Search fits within the Enterprise today: See More…

But when is good “good enough”? Somebody is going to make it better…

Good for Users, there is a competition going on in the Information Management Market…

Two of the major competitors are Microsoft and Google and both parties are starting to talk about it more openly.

Innovation, pure and simple, makes the old way of doing something seem like it’s broken…

We quote this phrase above from the Google Keynote Address at AIIM 2008 this March in Boston. Let’s look at a couple of statements from Bill Gates on this topic.

Review a Google / Microsoft Competitive Analysis…

GoogleMicrosoftCompetitiveDisc

» You outline a Vision of a Google Centric Information Universe. What would it look like and how would it differ from the way things are evolving today?

You say that your Technology will both decrease and increase Search usage and will also Enhance Search Results. How can that be?

We will decrease the number of times User’s have to actually manually enter or recall Search Keywords. Thus, we will substantially decrease the drudgery of triggering repetitive Searches.

We will increase the number of Searches sent to the Search Servers by making it easier for Users to revisit useful Searches and also make it easier to share useful Searches with others.

» Why would Vendors other than Google be interested in this Document?

Google is a force that will change the landscape in Enterprise Information Management and this document highlights some possible evolutions in their offerings. Google has a very high profile in the Industry and this makes it fairly easy to extrapolate how some of their moves might have impact. For this reason, we positioned this Document as one possible evolution of Technology using Google as a reference point.

Other companies would also be well positioned to evolve their strategies and offerings with the Technology we present here. Let’s outline some other possible Information Universes centered on other companies.

Microsoft

HP

Apple

» You don’t have a customer base or a traditional business plan. Why would a company like Google, Microsoft, or HP consider acquiring a company like yours?

» This seems like a big idea. Why haven’t you secured Venture Capital to build out your company?

» Would you consider taking Venture Capital today? If so, could you summarize your Business Plan?

Technical Tactics

Distribution Tactics (a small subset of possible approaches)

Public Relations Tactics

Exit Tactics

What sort of “deal” are you looking for?

The focal point of the i360 Suite centers on the very reasons that Consumers and Enterprise Information Workers manage Information every day. Looking at what Information Technology is missing today, we have done a comprehensive analysis of the Market and Competitive forces which drives the Software Industry and believe that we have architected, built out, and protected a body of Intellectual Property, that, in the hands of the right Platform Player, could revolutionize the Workflow experienced by nearly every Information Consumer or Worker.

With that said, we are willing to structure a two level deal. The first part of the deal would be a fair and equitable up-front acquisition based on the i360 Technology and Intellectual Property which exists today.

With a commitment that infoGenome personnel will sign on for full participation with the acquirer to integrate the Technology and IP with the acquirer’s current technology base and strategic plan, the second part of the deal would negotiate clear metrics and mutual commitments which would define the “Upside” once i360 is integrated with the acquirer’s platform. In plain English, should i360 play a significant role (and we will grapple over the legal definition of significant role) to further secure acquirer’s positive Mindshare with both Consumers and Enterprise Information Workers, that we (infoGenome) would also be equitably compensated for the realization of said “Upside”.

Simple stated, we believe that we have something of value right now, but believe that the combined talents, skills, and IP of both parties could be instrumental in securing the acquirer’s dominant position in the Information Management Market.

» What would your tactics be to make the “deal” work for both parties?

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To keep YOUR information on Task and make your Insights selectively accessible to others or the world…